Optimistic about the outdoor apparel market, resulting in the influx of fast money, quality is difficult to guarantee, especially in the absence of product accumulation, there is no manufacturing experience of some manufacturers rapid conversion, more difficult to ensure product quality. It is understood that for the establishment of standards of outdoor clothing, the relevant departments have begun to move. When the standard of outdoor clothing has not been established or perfected, it seems that the only one that can give consumers trust and confidence in quality can only be the "brand" of the product and the "reputation" of the enterprise.

At present, there are no national standards for outdoor sportswear introduced, to a certain extent, restricted the healthy and orderly development of the industry. Domestic and overseas garment enterprises are mainly based on the processing type. Brand-oriented outdoor garment enterprises are not highly specialized. In particular, their protection function is not high. They are not only constrained by the backwardness of materials science and technology, but also are relatively backward in style design, plate making and technology.

In the face of the gap we can only make efforts to break through, and more exchange and study abroad, send designers and other technical personnel to foreign enterprises to learn. In the professional institutions to open related majors, domestic and foreign experts hired teaching lectures, training professionals. To open up the space for development of outdoor products and to strengthen our capability of independent innovation and research and development so that domestic brands can stand out and break the monopoly of high-end markets by foreign brands.

Simplicity is the consistent design style of outdoor products. In fact, no matter from GPS to flashlight or from ski strap to outdoor cooking utensils, the product must be versatile and easy to use. As the saying goes: Less is More, simple is beautiful. At the same time many outdoor enthusiasts are technology enthusiasts, demanding high-quality multi-functional products.

From the overall trend of view, specialization, functional, technological content is still outdoor sports apparel and other apparel compared to the superiority of the future will also be carried forward. However, in the face of competition within the industry, in addition to continuous innovation in functions, to meet the needs of consumers and let urban people have the comfort in the pastoral field is also an important direction for the continuous promotion of outdoor brands. On the future, many people in the industry It is considered that the coexistence of diversification and popularization will become the development trend of outdoor product design in the future.

Outdoor products will give modern city people more different experiences, both suitable for outdoor use, but also for urban leisure, but also take into account the aesthetic needs of people. Should meet people's natural and harmonious emotional appeal, urban forest product experience, convenient and comfortable use value and other multi-dimensional needs.

"Most of the Cenozoic 80, 90 and not urban boredom, they need to be convenient and comfortable; they are open-minded, willing to accept new technological innovations and services from the windbreaker to the heated sleeping bag, the outdoor market must consider each piece What kind of potential service value the product can provide in order to attract more consumers to become loyal and fixed consumer groups. "